“At Synergy Solar, we have come to grips with the fact that social media is not just a fad; it has become a major communication and marketing tool. The biggest question for us was where to start, where to invest our time and money and how we would get this done. We knew clearly we did not have the expertise to do this ourselves, and then we met Frances Caballo.
“At Synergy the only advertising we invest in is our website and our marketing strategy is word of mouth from our existing customers. Frances helped us develop a strategy to communicate effectively with our customers and educated us on the best ways to use social media. She trained us on how to do it ourselves, wrote several blogs, and in general put us on the social media map.
“What struck me most was not the excellent products she helped us develop, but that she was from my generation, spoke our language, and understood my lack of knowledge around social media. The whole process felt comfortable and easy. The result – our website is ranking higher then ever on search engines and we have the tools to now communicate with our clients.” Jeff Mathias, Chief Financial Officer (CFO) at Synergy Solar & Electrical Systems, Inc.
“Frances impacted our brand awareness over multiple social media platforms tremendously. We chose to outsource our social media marketing initiatives in order to effectively manage this ever changing landscape. Through her comprehensive understanding of social media we were able to dramatically increase our visibility and presence through networks such as Facebook, Twitter, and Pinterest. While EcoNugenics is a small and relatively little known brand, Frances efficiently reached out to consumers around the world through social media. Frances was an extremely wise investment in the marketing of our brand.” Chris Vomvolakis, EcoNugenics
It’s very simple, actually. If you want it done yesterday, and you want results yesterday, then hire Frances the day before yesterday. She’s awesome. It’s like having your own private digital publicist…and she shows results EVERY MORNING. ~~ Ralph Scott, Editor
I found Frances Caballo to be an inspiration and great support in taking steps towards my goals. She was detailed and thorough from the onset and went out of her way to assure the outcome was as I wished. I would love to have the opportunity to work with her again. Christine Cole, Full House Farm
Frances is a Sonoma County social media expert! She turned my static facebook page into a content-rich site filled with great information on a daily basis.” ~~ Eloise Tweeten, Tweeten Eldercare Advisors
I am delighted to know Frances as a Social Media Queen. Her knowledge is amazing and she helped me utilize Facebook and LinkedIn as an asset to my company. She stays on point, is goal-orientated and really listens to your needs. I love recommending her to friends and business associates. ~~ Sherrie Miller, Best Western Plus Wine Country Inn & Suites
Frances is amazing in the breadth and depth of her knowledge of social media. Not only does she keep abreast of the rapidly changing world of social media, but she is uniquely qualified to help small businesses understand how this rapidly-changing tool can be turned into customers and clients in the door. I cannot recommend her services more highly. ~~ Roy Johnston, Johnston | Thomas
Frances has extensive experience, exceptional writing skills, and grasps the potential – and necessity – of incorporating social media marketing in your organization’s communications plans. She will help your organization find economical and effective solutions for your most pressing needs and help you to increase your digital footprint. ~~ Deborah Hunt, Information Edge
Frances Caballo is a true professional in social media. She thoroughly understands the concept of social media. She brings a kind calmness to the task. She knows you have to give more than you receive to acquire friends. Tweet by tweet, blog post by blog post and using Facebook, her clients will see the number of their friends, followers and fans increase. She is especially adept at helping her clients grow their following on Twitter and getting noticed on this platform. I highly recommend her. You will enjoy working with her and love the results! ~~ Elizabeth B. Martin, Author & Illustrator
“When Frances Caballo took over as Social Media Manager for Women’s Nat’l Book Association-San Francisco Chapter in 2012, our website stats doubled each year! Her work on our Facebook and Twitter accounts and as Blog Editor for the website increased traffic threefold and directly contributed to the success of our fundraising events while attracting new members.” ~~ Kate Farrell, Women’s National Book Association-San Francisco Chapter
Redwood Writers has been very fortunate to have Frances Caballo’s skills and enthusiasm as our Social Media Editor. It is important to have someone who cares and knows how to maximize this important part of any organization’s public relations. She has enhanced our visibility. In addition, she quickly and effectively solved an annoying issue that appeared on our Facebook page. I look forward to her continued success on behalf of Redwood Writers, the largest of 18 branches in the California Writers Club. ~~ Linda Loveland Reid, Redwood Writers
I highly recommend Frances Caballo. I have been trying to get media coverage by myself but had very poor results. Caballo’s personal contacts in the media are the key. She contacts them personally on my behalf. It is the personal relationships she built over time that produced fantastic results. I am fortunate to have Caballo on my team. ~~ David Lee, DK Landscaping
Working with Frances has been a bonus for our non-profit organization. She brings superior skills in donor development, fundraising, and public relations that we don’t have in-house and have greatly benefited from. And she is a great teacher/trainer as well! ~~ Sue Bisbee, Free-to-Be
Frances Caballo recently gave me a two-hour consultation on using social media to promote my growing business. I learned useful tips that come from having a conversation instead of reading a blog post or article or watching a video and I left satisfied, inspired, and carrying copious notes! She was patient and accessible, listened well, and was ready to answer any question I asked. She is dedicated to her work and a delightful person to work with. I look forward to hiring her again when I’m ready for the next step. ~~ Suzanne Sherman, Memoir Specialist
Frances Caballo’s professional skills with social media communications, resource development for nonprofits, and public relations have already benefited our organization. Not only did she share her knowledge and experience with her workshop attendants, she also inspired us to improve our strategic plans using the new social media communication techniques she shared. I gained a lot from her training, and I hope to be a part of future workshops. – Jensyn L. Hyman, Santa Rosa Memorial Hospital
Frances Caballo knows social media in all its forms and provides effective individualized strategies and success-oriented advice to writers with efficiency mixed with creativity, humor, and caring. Her flexibility in a rapidly changing industry adds to the value of specialized work well done with a smile, and always on time. ~~ William H. Coles, MD, Story in Literary Fiction
Frances Caballo has been a tremendous help to me during my journey into the world of social media. I have not only used her book Social Media Just For Writers extensively, Frances came to my house and taught me step-by-step how to promote my memoir, Among the Silent Giant, using social media, especially Twitter. Like her book, Frances was clear and concise and she expertly pointed out the best practices for connecting with and building an online community of supporters.
If you have written a book and are learning how to promote it on social media, be sure to pick up Frances’ Social Media Just For Writers. If you’re lucky enough to be within driving distance of her, invite her over and let her be your guide and strategist. ~~ Sharon Moxley, Author
Thank you, Frances, for the beautiful fan pages you designed and posted on facebook for me. I love how you used my photographs to enhance the look of the pages. And your advice on how to draw friends to the pages has been most helpful! It has been a pleasure working with you and learning from you. ~~ Sunny Lockwood, Author
Working on the release of my novel this year, I turned to Frances for her social media expertise. She has been so helpful. A) There’s no cookie cutter. She listened to me and my particular goals, then helped me focus; B) She cuts to the chase, providing strategy, tactics and resources; C) I sense that she’s great at adjusting her consulting to any level of experience, from neophyte to fellow expert; D) She covers both the technical and the time-management sides of the social media equation; E) Finally, I really love that she’s available as a resource on MY terms. There are no strings, no pitch for more services and fees. I heartily recommend Frances, particularly for independent artists/writers. ~~ Amanda McTiguepic Going to Solace