It’s Friday and that means that it’s time again for the Strictly Social Media Weekly Update. You’ll find posts on content failures, three new trends in social media, new social media user statistics, and Instagram Marketing. Enjoy all of the tips!
5 Symptoms of Content Strategy Failure (and How to Get it Back on Track) by Meg Carpenter: “Considering the amount of ads thrust under our noses, is it any wonder that we’re ignoring the majority?”
How to Assess Your Content Performance: 5 Tools You Haven’t Tried from Convince & Convert: “Content analysis is a marketing task that’s never really complete. You can update your old content again and again and better optimize it for more conversions. With that in mind, there’s no set list of tools you should be using again and again. New tools bring new analysis methods and, hence, new ideas. Here are 5 tools to use for content assessment.”
Social Media Marketing
8 Social Media Marketing Stats You Shouldn’t Ignore by Nathan Mendenhall: “When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers ….”
The State of Instagram Marketing 2019 – Part 2: Which Options Are Currently Driving Results? by Andrew Hutchinson: “Based on the various responses, it was interesting to note that, while video content is hugely popular, at present, most brands are seeing best engagement with still image posts on the platform.”
3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad) from Hootsuite: “Kemp recently shared highlights from his Q2 Digital Statshot at The Next Web’sTNW2019 conference in Amsterdam.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.