It’s Friday and that means I have another Strictly Social Media Weekly Update for you. Below, you’ll find two great posts on Facebook, helpful tips on Instagram, and a post on the importance of video. Enjoy them!
The Evergreen Guide to Launching a Facebook Advertising Strategy. https://www.falcon.io/insights-by Falconio: “Is your Facebook marketing strategy as unbeatable as you think? While your ads featuring Pomeranian puppies, kittens or chocolate fudge cakes are undoubtedly awesome, you need more than that to make your Facebook ads perform. With 86.3% of marketers using Facebook for marketing in the US alone, the competition is so high that you can almost taste it.”
Facebook Will Remove Certain Business Page Info Sections as of August 1st by Andrew Hutchinson: “The only constant in Facebook marketing is change, and this week, The Social Network has outlined a new business Page update which will see the removal of certain Page information sections, with prompts urging Page admins to integrate those fields into other sections.”
5 Key Reasons to Incorporate Video into Your Digital Marketing Mix [Infographic] by Andrew Hutchinson: “If you’re a regular SMT reader, you’ve no doubt already got the gist that video should be a key consideration for all digital marketers.”
What to Post on Instagram When You’re Fresh Out of Ideas from Later: “To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand.”
How to grow your audience with Instagram hashtags from SproutSocial: “Chances are you’ve seen your fair share of Instagram hashtags. That said, is your brand making the most of them? Hashtags might not seem like much of a priority on the surface, but they remain one of the most important aspects of promoting your Instagram.
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Connect with her on LinkedIn and Instagram.