Here’s my newest edition of the Strictly Social Media Weekly Update. This week, we cover a lot of topics from Facebook advertising to email marketing to Instagram analytics. I hope you find tips that you can put to use right away. Enjoy!
Creative Workarounds for Facebook Lookalike Audience Targeting from Social Media Today: “Lookalike targeting came up as an option many people loved to use, especially for B2B lead-gen.”
How to Grow Your Email List from Convince & Convert: Growing your email list and getting your readers to opt-in is getting harder and harder these days. This post will show you how to grow your list.
How To Create A Lead Magnet That Converts Like Crazy from Adam Connell: Want to accelerate the growth of your email list? You’re going to need a lead magnet that converts. Discover the ingredients of a successful lead magnet in this post.
Strictly Social Media News
Facebook and Instagram Analytics: Grow Your Following with Insights from Buffer: Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content.
Instagram Brand Engagement: The Latest Statistics: “One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the primary measure of success; what percentage of a company’s reachable audience has engagement with content?”
Instagram Story ads: Rules and best practices for impressive results from Sprout Social and by Jacqueline Zote: As an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. This post provides examples of how to improve your story ads.
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.