Today’s Strictly Social Media Weekly Update has a nice mix of posts. There’s new information about LinkedIn and a new app to track competitors’ Facebook ads. Also, there are tips on how to grow your following on Instagram. Enjoy all of them!
10 Tips to Help Optimize Your LinkedIn Company Page from Social Media Today: “Is your LinkedIn company page optimized for engagement? While much of the engagement on LinkedIn takes place on a personal level, don’t overlook the potential of your business’s LinkedIn page. Your company page can serve as a valuable channel to communicate and engage with your community….”
How to Get Discovered on Instagram Search: 8 Tips for Growing Your Following from Later Media and by Nikki Canning: “Think of the Instagram Search feature as the Google of the social media world — it’s a super-powerful tool for discovering brands, posts, hashtags, and locations on Instagram. And for businesses, it’s especially important to secure your spot in Instagram’s search results to get more eyes on your post, and convert viewers into followers.”
Everything You Need to Know About Instagram Business Accounts [Infographic] from Social Media Today and TechWyse: “With a billion users and counting, and with more business options on the way, it makes sense to give Instagram more consideration in your process, and how it can potentially help you connect with your target audience.”
New Tool Provides Email Alerts Whenever Your Competitors Launch a Facebook Ad Campaign by Andrew Hutchinson: “The rise of social media and digital marketing platforms has given marketers more options than ever to not only reach their own audience, but also to track what their competitors are doing, and the processes and methods they’re employing to maximize their reach.”
Strictly Social Media
Social media marketing tips for every platform from SproutSocial: “Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand organically.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.