This week’s Strict Social Media Update is short and great. There are, of course, two posts on Instagram because Instagram is Hot! Also, there’s a fascinating post by Jeff Bullas on interactive email. (Whoa!) Read them all — that’s always my advice. 😀
How to Increase Engagement on Instagram from Convince & Convert: Here are two of the tips shared in this post. First, test to determine the best frequency and time of day. Vary your content mix. Read the post for more tips.
Creatively Build Your Ideal Instagram Audience by Peg Fitzpatrick: Growing an Instagram following is tough. In this blog post, Peg Fitzpatrick suggests you build a “buy persona,” use geotags, and invite people to follow you. She has more tips in the post.
Strictly Social Media
The What, Why, and How of Social Media Data from Oktopost: This post shares the metrics of social media data and explains why analytics are important to understanding where lead generation is coming from.
Why Interactive Email Is The Future Of Inbox Communication by Jeff Bullas: Interactive email requires people who receive your newsletters to engage and participate with your content. This blog post is fascinating.
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have. And it will establish your authority and expertise in your field. Connect with her on LinkedIn, Instagram, and Facebook.