I hope you enjoy the seven posts I found for you this week. If you need help with your blog, be sure to read Adam Connell’s post on finding freelance bloggers. There are other great posts from Lilach Bullock, Rebekah Radice, and Copyblogger. Actually, they’re all great so read them all if you have time. Enjoy!
3 Ways To Find Talented Freelance Bloggers For Your Business from Adam Connell: “Picture this: you own several businesses or several blogs. You do well in the beginning to consistently post, but as your businesses boom and marketing takes more of your time, you realize you can’t do this alone. You need someone to help you create consistent content that’s quality-driven and appeals to your readers. Maybe you’re interested in running a multi-author blog. This is a great way to grow your business and always have fresh new content for your readers.”
Facebook for Local Business: Creative Ways to Grow from Social Media Examiner: “After practicing dentistry in the U.S. for several years, Anissa moved to her husband’s home country of Jamaica in 2010 and started a new dental practice from scratch. She knew most dentists typically get 10 to 15 new patients per month through referrals, but with a startup practice in a totally different country, she decided to try promoting her new practice on Facebook.”
Conversion planning – the 3 main steps to increasing your conversion rate from Lilach Bullock: “Do you want to increase your website’s conversion rate? Is your website, or your landing page failing to persuade your visitors to buy? Conversion rate optimisation, or CRO in short, can help you achieve better results for your website and improve your conversion numbers without having to pay for more advertising. In this blog post, we will be looking at the most important elements of conversion planning, so that you can create a better, more successful website.”
10 Things That Will Surprise You About Running a Business from Melinda Emerson: “I’ve found that people who want to start a business often don’t have the first idea about what that really entails. Once they do launch a company, they’re often surprised at how real and often stressful it is to be an entrepreneur.”
Your No-Nonsense Guide to Getting Started with Social Media Ads from CopyBlogger: “Yes, it was a bit crummy of Facebook to give brands amazing organic reach and then take it away. But they have a business to run, just like you. I, for one, welcome our benevolent-ish (read: self-interested) paid social overlords. In fact, I would still recommend you use social media ads, even if the reach of “organic posts” never changed. Why?”
How to Build an Authority Blog With Content Marketing Rebekah Radice for Digital Current: “Building an authority blog begins by defining and executing on a content marketing strategy. Walk through each necessary step to improve content marketing campaigns, which will, in turn, establish your blog as an authoritative knowledge center.”
Instagram’s growth speeds up as it hits 700 million users from Tech Crunch: “Instagram has doubled its user base to 700 million monthly actives in two years, fueled by Stories, web signup, and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four month to add the last 100 million users since hitting 600 million in December, while it took 6 months to go from 500 million to 600 million.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.
Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.