Blogging, LinkedIn, and new social media image requirements dominate this week’s Social Media Weekly Update. I hope you like the selections below.
Social Media Update
16 Creative Ways To Use Visuals In Your Landing Pages from the Blogging Wizard: “Visuals are the emotional foundation of your landing pages. They have the power to make your visitors walk away feeling happy, informed, motivated or reassured. And most importantly – they have the power to boost your conversions. But how exactly can you incorporate visuals into your landing pages? Unsurprisingly, there are lots of ways to use visuals – as images, videos and even GIFs. In this post, I’ll show you 16 creative ways to use visual elements in your landing pages. I’ll also show you how to make the most of each visual element so you can squeeze better conversion rates out of your pages.”
How to Create a Social Media Marketing Strategy From Scratch from Buffer: “We’ve shared before about different parts of a social media strategy—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.”
How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model from HubSpot: “Topic clusters are a way to organize a site infrastructure so content about a particular topic is grouped together — and anchored by a pillar page (more on that next) … Topic clusters focus on — you guessed it — topics over keywords. Instead of simply choosing particular long-tail keywords to write and optimize a blog post about to try to rank in search, this model more intentionally organizes a site architecture into topic groups.”
LinkedIn Marketing: What the Latest Research Reveals from the Social Media Examiner: “It’s well-known that visual content performs best on social media in general. But just like there’s no one-size-fits-all approach to the types of content your audience likes, there isn’t a single answer to the question, “What types of content perform best on social media?” The universe is full of outliers, and in this case, LinkedIn is in its own orbit.”
The Ideal Cover Photo Size for Each of the Major Social Media Platforms from Buffer: “One of the first few things people see when they visit your social media profilesis your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts.”
10 Tools To Make Every Day More Productive from Adam Connell: “Wouldn’t it be great if you could get twice as much done in the same amount of time? Well you can and in this post we’ll look at a number of fantastic tools that can help you make much better use of your time. Are you ready to boost your productivity? Let’s dive in!”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.