Welcome to the newest edition of the Social Media Weekly Update. This week’s post covers everything from Facebook ads to storytelling to how to correctly use header tags for better SEO results. I’m sure you’ll enjoy all of these posts.
7 Research-Backed Notes on How Brands Can Build Trust on Social Media by Elaine Fogel: “When was the last time your business reviewed its social media marketing strategy and tactics? If you answered “not recently,” or worse “never,” you may well be wasting valuable resources on a totally ineffective approach. Social media marketing changes so rapidly, and what you’ve been doing may not be what you should be doing now.”
How Successful Marketers Combine Content and Email Marketing from Convince & Convert: “It is hard, if not impossible, for a marketer to finish their first cup of coffee in the morning before they either send out an email campaign or work on a content piece.”
New Research Uncovers Big Shifts in Customer Expectations and Trust from Salesforce Blog: “Customers today are energized by tech innovations — but also plagued by deepening distrust of the companies that provide them. They have high expectations about what makes a great customer experience, and not a lot of patience for companies that fail to deliver.”
How to Use Storytelling to Boost Your Digital Marketing Efforts [Infographic] by AJ Ghergich: “You need to grab your audience’s attention quickly, and convince them to interact with your brand. And one powerful way to do that is by telling a story.”
20 Mistakes That Could Ruin The Best Facebook Ads by Louise Myers: “Wouldn’t you love to run the best Facebook ads for your business? Then don’t make these Facebook ad mistakes! Failure is a terrifying word. It’s an especially big monster in the closet for Facebook advertisers. As Facebook begins to crack down on platform misuse, there are more rules and guidelines to follow now than ever before.”
How to Use Header Tags: SEO Best Practices by Search Engine Journal: “Like many SEO meat-and-potatoes tactics, there’s no denying that header tags aren’t as critically important for your site rankings as they used to be. However, there’s no denying that these tags still serve an important function – for your users and your SEO. They can indirectly influence your rankings by making your content easier and more enjoyable for visitors to read, and by providing keyword-rich context about your content for the search engines. If you want to call yourself an SEO with a straight face, you can’t afford not to optimize your header tags. Here are seven header tag best practices for SEO.”
Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses from The Buffer Blog: “The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers. And though it might seem like there’s too much to keep on top of, with a bit of advance planning, it’s possible to ensure you don’t miss a beat in Q4. To help, we’ve put together this Q4 content calendar to break down some of the key dates and events from October 1st to December 31st, giving you important data and a few marketing ideas for each.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.