How to Make Sure Your Homepage Sends a Clear Message (+ 7 Great Website Tagline Examples) https://gillandrews.com/homepage-clear-message-website-tagline-examples/?utm_source=twitter&utm_medium=social&utm_campaign=SocialWarfare via @StoriesWithGill Gill Andrews
Yesterday, I got a flyer in my mail. You know, the paper one. Next to a generic company name and an equally generic picture of a bowl of cereal it said: “Breath. Feel. Live. Your time is now.” The rest of the front page was urging me to use a $10 discount on… something I had troubles identifying. I turned the flyer around. Two paragraphs of text with nothing that stood out. Will I have to read through the whole text to find out what this company does? Thanks, but no thanks.
How to Write the Best Blog Posts That Will Grow Your Influence in 15 Steps from CoSchedule: “Writing the perfect blog post sounds like a tall order, and maybe laying claim to it sounds a bit pretentious. Is there even such a thing as a “perfect” blog post? Perfection looks a bit different for each person. What is perfect for your blog post isn’t for mine. But there are qualities to effective content that apply to every marketer and blogger, no matter what the final outcome looks like. Wouldn’t it be nice to have a thorough “how to write a blog post” process to follow? Yes, it would.”
The Ultimate Guide to Video Marketing http://bit.ly/2NyfSLG via @HubSpot
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.