I hope you enjoy the selections I chose for this week’s Social Media Weekly Update.
Well, summer is gone, thus the island picture above with the setting sun. I hope you enjoyed the summer months and have a fruitful fall!
Get Your First 100 Customers with These 17 Strategies from Convince & Convert: “Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out different methods to “see what sticks” and what you should double down on.”
How Frequently Should I Publish on Social Media? A HubSpot Experiment from HubSpot: “Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.”
Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement from Buffer: “Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.”
How And Why You Need To Create A Content Calendar For Your Blog (That You Actually Use) from Adam Connell: “It’s that time again. You know…time to write another blog post. But, what happens if you have no clue what you’re going to write about? Or, worse, you’re stuck with a bad case of blogger’s block. You can spend hours looking at other blogs, hopping on to Quora to see what people are asking, or just reviewing your blog’s existing content for ideas to expand on – all in an attempt to come up with a blog topic to write about.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.