Welcome to a new edition of the Social Media Weekly Update. I hope you enjoy the week’s selection.
15 Things Every Entrepreneur Should Know About Email from Blog Tyrant: “Almost every entrepreneur uses email throughout the day, but not that many know how to mitigate risks, make it more efficient, and take it to professional levels. Whether you are negotiating a new deal, making fresh contacts, or trying to build a mailing list to sell your products, there are a few tips you should know to maximize your chances of success.”
22 Tips For Creating Great Content When You Don’t Have a Clue from Kissmetrics: “One of the challenges you have as a content marketer is continually creating new content. You likely don’t have the luxury of running a content site like Huffington Post or Buzzfeed, where you’re free to write anything from cat memes to particle physics. You’re a content marketer, and you need to produce content that your audience (and customers) would search for and enjoy. You have to stay disciplined in your content, as you can only stay within a certain range of topics.”
What to look for when choosing small business marketing automation software by Lilach Bullock: “So you’re considering using marketing automation software to make your kick-ass business even better at kicking asses? Smart move. If you’ve already done your preliminary research, you’ll know that most B2B businesses are already using some form of automation – in fact 82% of them are using email automation and 42% are using marketing automation. If you’ve a head for numbers, you might even recall reading somewhere that a quarter of all Fortune 500 B2B companies use marketing automation.”
3 Strategies to Help First-Time Bloggers Become Thought Leaders by from Marketing Insiders: “Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound report found that marketers who prioritize their blog are 13 times more likely to experience a positive ROI than those who don’t.”
22 Companies With Really Catchy Slogans & Brand Taglines from HubSpot: “Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great sloganthat also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what a slogan does.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.