Welcome to this week’s Social Media Update. Be sure to read Sue Zimmerman’s post on IGTV and Andrew Hutchinson’s post on LinkedIn’s new version of its time-honored groups, which have been so valuable in the past. Enjoy!
A journalist’s 12 tips to writing good content from The Drum: “Good writing isn’t easy, nor should it be. The fact that every man and his dog thinks he can write these days only serves to make the role of writers more important – with a real need for people to write quality content that stands out from the mediocre morass.”
How to Get Survey Respondents in 2018: 10 Tested Ideas for Marketers from Mantis Research: “Yes, getting survey responses is tough. In fact, it’s the top challenge cited by those conducting survey-based research. And, with the changing algorithms and rules on social media, this challenge is more pronounced than ever.”
LinkedIn Launches ‘New LinkedIn Groups Experience’ by Andrew Hutchinson: “After teasing the coming re-vamp of LinkedIn Groups last month, the Professional Social Network has this week officially launched its new Groups experience, with a focus on better aligning with established user behaviors, and increasing relevance within the Groups option.”
7 Research-Backed Notes on How Brands Can Build Trust on Social Media by Elaine Fogel: “When was the last time your business reviewed its social media marketing strategy and tactics? If you answered “not recently,” or worse “never,” you may well be wasting valuable resources on a totally ineffective approach.”
IGTV: How To Get Started – SBZ Enterprise by Sue Zimmerman: “Not sure what the hype is all about around IGTV? Or if you should be using IGTV for your business? That’s why today I am going to tell you how to get started with IGTV and if it’s worth your time. Let’s back up. People are demanding more video content, and Instagram has heard them loud and clear. That’s why Instagram recently introduced its newest feature IGTV, short for “Instagram TV.” This new update is Instagram’s way of disrupting the traditional TV and video experience by offering a mobile-first experience.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.