Social Media Weekly Update – September 1, 2017

I hope you enjoy this week’s selection for the Social Media Weekly Update. Topics range from blogging to LinkedIn to email subject lines. Enjoy each one!

Ninja Guide to Content Creation: Top 10 Writing Tools from Content Marketing Institute: “Great writers don’t rely solely upon their talent. They are characterized by discipline and great focus. If you lack these fundamental skills, your talent won’t help you write outstanding posts and articles on schedule. But wait, that doesn’t mean you should give up. Many online tools, apps, and websites will help you achieve your full potential as a blogger or content writer. Start exploring these 10 tools.”

How to Improve Your LinkedIn Engagement from Social Media Examiner: “Want your LinkedIn posts to attract more viewers? Wondering how to increase views and shares of your LinkedIn content? In this article, you’ll discover five simple tactics to improve engagement on your LinkedIn posts.”

16 Email Subject Lines You’ll Probably Want to Click from HubSpot: “I’d venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. So what makes you want to take that extra step to actually open an email? Often, it’s the subject line. After all, it’s your very first impression of the email — and from it, you’ll do your best to judge the content on the inside.”

7 Steps to Grow a Blog Post from CopyBlogger: “Last week I talked about how writers seem like magicians, because we have the power to create something out of nothing. An important point to note about magicians, though: They don’t really do magic. Instead, they study and practice specific behaviors until they can create that illusion of creating something out of nothing. And of course, all creative people do the same. We study and we practice our craft, making consistent improvements and (if we’re lucky) building habits that lead to more consistent output. Today will help with the “consistent output” part.”

How to Make Your Website Better for Analytics from Content Marketing Institute: “When I say, “website design,” what comes to mind? Graphic design? Interface design? User experience design? How about analytics design? That’s what Andy Crestodina thinks of. Andy – who has provided web strategy and advice to more than a thousand businesses, and written the book Content Chemistry: The Illustrated Handbook for Content Marketing – encourages all companies to consider analytics when designing or redesigning a website.”

Quote of the Week

Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.

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