This week’s Social Media Weekly Update has some new topics for you. They include copywriting the Charles Bukowski way, an update on Yelp, and email signatures that really do convert. Enjoy them all!
How to Create and Use Instagram Collections from Social Media Examiner: “Do you save Instagram posts? Looking for a way to organize your saved posts? In this article, you’ll learn how to create private Instagram collections to organize saved posts you want to refer to later.”
7 Examples of Email Signatures That Drive Conversions from HubSpot: “Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report. There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is overlooking: employee email. Your employees interact with prospective customers, current customers, job candidates, partners, vendors, and industry influencers daily on a personal, one-on-one basis — and they already have valuable, authentic relationships with these important contacts.”
Yelp Might Be on Death’s Doorstep, but Some Reviews Still Matter from Observer: “By the end of Yelp’s earnings call last quarter, the company’s stock began a nosedive into what became a nearly 30 percent plunge. The company has blamed advertiser churn during its move to a cost-per-impression model for its inability to hit revenue projections. While Yelp’s stock scare calls into question its long-term viability, it isn’t time to start prepping a eulogy for online reviews. Many of Yelp’s biggest problems are unique to the company and its limited targeting capabilities. Heavy hitters such as Google Reviews, Facebook, TripAdvisor, and Angie’s List are still alive and well.”
The Charles Bukowski Guide to Effective Copywriting: 5 Tips from HubSpot: “Copy is writing that compels. It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalized email but appeals to the masses. Copy enables sales on a grand scale, which begs the question: How do you write effective copy? Copywriting is a technical craft. Practice, practice, practice makes perfect.”
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Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.