Enjoy this week’s Social Media Update with posts from the Buffer team, Jeremy Goldman, Adam Connell, and Neil Patel.
8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs from Buffer: “Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. One thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs. What should businesses be thinking about? What are long-term trends that businesses can feel good about investing in? What makes for truly good social media content?”
6 Lessons From Oracle’s Insanely Successful Video Marketing Campaign by Jeremy Goldman: “Some customers are harder to find than others. There’s plenty of consumer-facing video out there these days, but what about the B2B crowd? That’s something I’ve been following quite closely, ever since Firebrand Group released its Future of Video 2017 report in Q4 ’16 (the follow-up due out the same time in 2017).”
13 Fantastic Places to Find Background Music for Your Video Content from Buffer: “Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example, found that 43% of people want to see more video content from marketers. And that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. But one aspect of creating video content that’s often overlooked is finding the background music.”
24 Easy Ways To Extend The Life Of Your Next Blog Post from Adam Connell: “You know as a blogger, if you want to maximize the visibility of your blog and brand, you need to get your blog post out there for people to read. But, whether you’re blogging as a side hustle or this is your full-time gig, churning out original content on a consistent basis is a challenge. There’s just no time to produce epic-proportion-type posts that will grab your audience and make them read, share, and sign up to your email list.”
3 Original Ways to Get More People Sharing Your Content on Social Media from Neil Patel: “When it comes to marketing, exposure is the name of the game. Having high-quality content is great, but it means nothing if there’s no one actually reading it. With that in mind, it’s no wonder that brands and businesses from all over the world are doing everything in their power to increase their exposure on social media. At this point, there are a variety of ways that you can do this.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.