I hope you enjoy the newest edition of the Social Media Weekly Update. There were so many great posts this past week. Of course, I always enjoy reading Neil Patel. The Einstein Marketer also wrote an excellent post on Instagram hashtags that’s a must read.
Enjoy the posts and your weekend!
My Failed Attempt at SEO (And What I’ve Learned) by Neil Patel: “Back in 2010, I bought an old poker site that was never really updated. It was called Online Poker Lowdown. Funny enough, the site is still up today even though I don’t own it. The reason I bought it was because it ranked in the top 1,000 for the term ‘online poker.’ The site just needed some updating. If you are wondering how I found it, I was Googling for the term ‘online poker,’ and I hit up a dozen or so sites who were ranking between page 30 and 100 for the term and bought the cheapest one.”
4 Ways to Optimize your Website to Drive Pinterest Conversions Today from Social Media Today: “Pinterest is just as relevant as ever in this day and age of social media. It might seem like the platform peaked five years ago when it garnered the attention of people around the world. Don’t be fooled, because Pinterest continues to get 175 million active monthly users and has proven to be a highly effective marketing tool used to drive traffic for business in so many industries.”
How to Use Instagram Hashtags (and How Not To) in 2018 from Einstein Marketer: “Instagram posts with at least one hashtag receive 12.6% more engagement than those without, FACT. Hashtags might sound like a millennial’s fad, but they’re crucial for your business and online presence. Using them on your Instagram posts is proven to increase reach, draw new audiences to your profile, create greater engagement and boost your brand awareness…and this gain in exposure can be turned into more customers and revenue further down the line.”
11 Facebook Updates You Need To Know for 2019 by Nathan Mendenhall: “The one constant in social media marketing is that things are always changing, and this is especially true on the world’s largest social network, Facebook. Even more interesting these days is that when Facebook makes a change, there’s a trickle-down effect to Instagram, which is especially true in regards to advertising.”
3 Blog Page Examples That Will Make More People Read Your Posts Gill Andrews: “What’s that one page on your website you thought you didn’t have to worry about? Right, your Blog page. You hit “publish”, and poof! – your newest creation appears on your Blog page, featured right on top with a shiny thumbnail. You scroll down, and you can see all of your blog posts nicely placed there, one by one, without you lifting a finger. Aahhh… Could you ask for more? Oh yes, you certainly could!”
How To Promote Your Blog: The Complete Beginner’s Guide from the Blogging Wizard: “How do you promote your blog? Do you share it on social media once and hope for the best? Sadly, that’s not going to work. Unless you have millions of fans who live and breathe your every word. But I’m guessing you’ve not reached celebrity status … yet.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.