People have been sharing their hearts a lot this past week. You see, I’m living among heartbreak as a fire ranges around me. I have the good fortune to not be personally touched by the fire yet I know people who have been. So I prepare this post with a heavy heart. Please pray for the people in my area who have lost too much.
Facebook Advertising Strategy | The 4 Pillars Of A Successful Campaign by HootSuite: “In April 2017 more than 5 million businesses were advertising on Facebook each month. That is way up from the 3 million monthly advertisers it had in March 2016. If you want your business to survive in 2018, you have to pull in customers. Creating an eye-catching, interesting advertisement is the easiest way to do this, but not all Facebook ads are the same.”
When Is the Best Time to Post on LinkedIn from Simply Measured: “With the amount of time and energy spent creating and implementing our social strategies, it’s easy to wonder if our hard work goes unnoticed simply because our content isn’t posted at the right time, or through the right channel, or on the right day.”
5 Powerful Keyword Research Tools Compared (And How To Use Them) from Adam Connell: “Mention the term Keyword Research Tools to any blogger, and they’ll most likely think of the Google Keyword Planner. It has Google on the label, so it must be good, right? Well, it’s worth checking and using for initial keyword research, but remember that the tool is, and always was, intended for Google Adwords campaigns.”
7 B2B Brands Using Instagram the Way You’re Supposed To from Convince and Convert: “Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. With more than 600 million users, it’s a gold mine for connecting with your current and potential customers.”
See how to perfect your profile to get more followers and clicks on Twitter! from Social Quaint: “Strategically crafting your Twitter profile page is a huge factor in growing your following. It’s as simple as that. If you’re active on Twitter, people are coming to your profile page. And while you can set up a profile in a couple of minutes, that doesn’t mean you should. If you’re using Twitter for business, you need to invest some time making a perfect profile that entices visitors to become followers.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.