Welcome to this Friday’s Social Media Weekly Update. Be sure to read Neil Patel’s post on blogging. His posts are always worth reading and learning from. Buffer’s post on generating website traffic is also great.
Have a wonderful weekend!
The Holidays on Social: Dos and Don’ts from Ignite Social Media: “Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here–swapping out our sandals for sweaters and devouring all things pumpkin spice. It’s officially fall, which means the holiday season almost upon us. With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer.”
A Blog Isn’t a Blog, It’s a Business by Neil Patel: “I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.” It was 412 words long, contained no images, no external links, and it didn’t provide much value because it didn’t teach you anything”
How to Make Sure Your Homepage Sends a Clear Message (+ 7 Great Website Tagline Examples) by Gill Andrews: “Let’s do an exercise. Imagine, you see your website for the first time. It’s hard, I know. You’ve been staring at it for the past… how long has it been? Months? Years? You know every pixel and every character of it. And this is exactly why you need this: To understand whether your website has a problem, you need to look at it with a fresh eye.”
How to Gain a Massive Following on Instagram [Infographic] by Mark Walker-Ford: If you’re one of the many marketers looking to get into Instagram, you might be surprised to find that, initially at least, it’s not as easy to gain a following as it is on, say, Twitter or Facebook. Users are more choosy on Instagram, more hesitant to tap that follow. If you want to win at Instagram you need to be strategic, and you need to learn what works to boost appeal to your target market on the platform.”
How to Create a Sign Up Form That Converts from HubSpot and by Kristen Baker: “‘A simple and affordable way to increase leads and create more conversions through your website.’ Sounds intriguing, right? But what could I possibly be describing? I’m referring to sign up web forms. In addition to increasing leads and conversions, sign up forms also help businesses grow their mailing lists and learn more about the people interested in their company and products. They only take minutes to make and can be embedded anywhere on your website.”
How to Increase Website Traffic (1 Million+ Sessions Per Month) from Buffer: “Building your website traffic in 2018 is no easy task. Today, businesses are faced with an ever-increasing amount of online content as well as ongoing changes from search engines such as Google, and constant algorithm updates from platforms like Facebook. But, if you’re in a competitive industry that is dominated by established sites, all is not lost.”
How To Write Headlines That Drive Traffic, Shares, And Search Results from CoSchedule: “Writing great headlines is one of the best ways to make your content shareable, get found on search engines, and grow your traffic. Since writing awesome headlines is so important, we thought a tool to help you write the best headlines would be right up your alley.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.