This week’s Social Media Update focuses almost exclusively on Instagram. The photo sharing app now has 1 billion users and it keeps on growing. If you use Instagram for your business, be sure to use the Stories feature and record live videos. You’ll pick up more tips in the posts in today’s update.
9 Tips for Creating Successful Instagram Marketing Campaigns from Hootsuite: “As the new home for brands, Instagram is the ideal place to promote your business, reach new customers, and engage your audience. Having an overall content strategy for Instagram is fundamental, but sometimes you want to put some extra effort behind a particularly important goal. That’s where an Instagram marketing campaign comes in.”
6 Ways to Get More User Feedback (and Why You Want to)by Jeff Rum: “You want your website to have good user experience – but is your site actually easy to use? To ensure you’re meeting the mark on this front, you need to get feedback from actual users, and you need to collect the right analytics about how people navigate your website.”
Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too) from the Buffer Blog: “The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. In life and business, though, change is inevitable. And just as popular culture, music, and fashion move on, Facebook should too.”
6 Instagram Lead Generation Tactics from the Social Media Examiner: “Do you have an engaged audience on Instagram? Want to convert your Instagram followers into leads? In this article, you’ll discover how to combine calls to action with Instagram features to capture more leads for your business.”
New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length by Andrew Hutchinson: “Instagram is on the rise, and will no doubt play a bigger part in the social media strategies of many businesses as we head into 2019. With Facebook reach on the ever-steady decline, and Instagram’s active audience now rising above a billion per month, the hype around the platform makes sense – but in order to get the most out of it, you need to know what the latest trends and usage behaviors are, and how to factor them into your process.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.