Today’s Social Media Weekly Update covers email marketing, social media, blogging, and more. I hope you like this week’s selection.
13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2018 from HubSpot: “If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.”
What Is Whitespace? 9 Websites to Inspire Your Web Design from HubSpot: “Empty space is not always wasted space. In fact, when it comes to web design, it’s a best practice to give your content a little breathing room. Today’s website visitors are content-scanners. They scroll quickly, skim posts, and get distracted by busy layouts trying to accomplish too much. The key to getting your visitors’ undivided attention is simplicity — and that starts with an effective use of whitespace.”
9 Quick Ways To Grow Your Email List Using Social Media from Adam Connell: “When you think about growing your email list, a lot of advice focuses on inbound strategies. These may include opt-in forms all over your site, content upgrades placed strategically on popular content, or guest posts to bring in new traffic. But, there’s a whole arena online filled with your target audience that you’re probably ignoring. It’s social media. And yes, you can use social media to grow your list, but it will take some planning on your part since each social media platform needs different strategies.”
Why You Should Be Repurposing Your Blog Content by Chris Warden: “A major part of your content strategy probably consists of brainstorming new topics for blog articles, getting them written, and organizing them on an editorial calendar. Producing fresh content on a regular basis has become the norm for most websites, resulting in a seemingly never ending archive of blog articles, most of which become lost in this black hole of content, never to be visited again.”
5 Easy Steps For Creating A Traffic-Driving Expert Roundup by Jeff Bullas: “Are you a content creator? Do you find yourself desperately looking for something to share about two-thirds of the way through the month? I have been where you are, staring at my screen willing an idea, any idea, to come to me. It can feel like everything has been said, and that there are just no more topics to cover.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.