In this week’s update your find the best posts of the week. Enjoy them!
4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them) from Bob Carver: ” Pillar pages are a great way to boost SEO for the core services you provide. A pillar page is a comprehensive web page that covers a core topic in depth. So, if you want to create a pillar page, the natural question is, “What core topic should my pillar page cover?”
How to Use Canva To Create Graphics + Build Your Visual Arsenal from Kim George: “I’m not a designer” “Photoshop makes my eyes glaze over” “I want to create visually stunning graphics that attract the right audience to my brand” These are some of the frustrations that I hear over and over again from fellow entrepreneurs that want to step up their design game but are not sure how to do it.”
Everything You Need to Know About Instagram Marketing from Later: “When Instagram first popped onto the scene back in 2010, it was just like any other social platform: filled with selfies, pets, and pictures of food. Fast-forward to 2018 and Instagram’s transition from a simple photo sharing app to a full-on marketing channel is nearly complete.”
10 Tactics You Must Use in Your Content Marketing Strategy by Jeff Bullas: “Social media marketing is still cool but there is a new kid on the block. The name…”content marketing“ So when you think about it, what drives traffic on the social web are two key things. Great content in all its multi-media glory and the social networks that distribute it at high velocity. The better the content and the larger and more engaged the social networks, the more visible your brand becomes. That creates brand awareness, inquiries, leads and sales.”
6 Things You Believe About Your Homepage That Are Actually BS by Gill Andrews: “Quick question: How do you feel about your homepage? On a scale from 0 to 10 with 10 being awesome, is it an 8 or more like a lame 5? Well, unless is a 10+, there is room for improvement. Here are 6 things you believe about your homepage that are actually BS (plus the ways to fix them right away).”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.