This week’s Social Media Weekly Update is filled with interesting gems. Definitely read the posts on Facebook advertising. Facebook ads are essential to your Facebook business page. I also like the blog post on Instagram videos. Actually, they’re all great. Enjoy them.
How to Write Facebook Ads That Sell by Mike Stelzner: “Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab Till It Hurts and founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services. Ken shares why ad copy matters. You’ll also learn about the four main marketing objectives advertisers should consider, how to use storytelling in ad copy, and more. Read a summary of the interview below. To listen to the interview, scroll to the end of this article.”
How to Set up ‘Click to Call’ Ads on Facebook by Nathan Mendenhall: “While there are many different objectives that you can optimize your Facebook Ads for, sometimes all you really want is to make the phone ring. However, out of all of the campaign objective types, it isn’t exactly obvious how to create an ad unit specifically meant to encourage users to give your business a call. Google has this power – why shouldn’t Facebook Advertisers have it in their arsenal as well? ”
How to Get LinkedIn Leads Without Advertising by Marsha Carper: “Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn? In this article, you’ll find a three-step plan to develop profitable relationships with people on LinkedIn, without spending any money on ads.”
4 tips on how to make effective Instagram videos to stand out amongst your competitors from Social Media Today: “Today, standing out among the rest is a persistent challenge that many companies face. Many businesses are ramping up their social media marketing schemes and turning to Instagram as one of their primary marketing outlets. The most engaged Instagram business accounts are suggesting video content as the solution to recovery when customer engagement plateaus.”
Social Media Conversions
7 Tips to Optimize Your Social Media Conversions from Sprout Social: “Social consumers have more purchasing power than ever before. According to recent social media statistics, Instagram and Facebook have become two of the top channels for folks looking to research and buy products online. Consumers have become accustomed to the concept of social selling, which is good news for budding businesses and big brands alike. That doesn’t mean social sales are a foregone conclusion, though.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.