Welcome to this week’s Social Media Update, which includes the best posts I enjoyed reading this past week. Be sure to read Louise Myers’ post on Pinterest and how to improve your “how-to” content on your blog.
Enjoy the weekend!
How To Get Found On Pinterest: It’s All About This … by Louise Myers: “Wondering how to get found on Pinterest? Think like your audience thinks! There’s been a lot of hoohah about the new Pinterest “following feed” – a feed users can choose if they want to see content only from accounts they’ve followed.”
How to Move Your Social Traffic Into a Sales Funnel from Social Media Examiner: “Want more conversions from your organic social media traffic? Wondering how to set up a sales funnel for your social media visitors? In this article, you’ll learn how to convert more social media visitors using a sales funnel.”
11 Things You Must Know About B2B Influencer Marketing by Convince and Convert: “Because paid advertising is increasing in expense and, in some cases, decreasing in effectiveness, companies of all sizes and shapes are turning to earned exposure through influencer marketing. In theory, it makes perfect sense. Consumers trust one another more than they trust messages from brands. Thus, if we can get human beings to carry our marketing water on behalf of the company, not only do costs go down, but persuasiveness goes up simultaneously.”
How to Create The Perfect “How-To” Content to Increase Reader Engagement by Mike Giannulis: “Readers want content not only designed to enlighten but educate as well. They want to step away from the content knowing something they didn’t before reading the article. One of the best ways to do this is by creating a how-to article. These articles are easy to follow and directly address an issue the reader faces. However, the article must include several crucial points to prove not only entertaining but also educational and helpful. Here are several ways to create the perfect “how-to” content to increase reader engagement (and to keep bringing them back).”
How to Research Keywords for Social Media Marketing by Ann Smarty: “Creating an effective social media strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.