Welcome to this edition of the Social Media Weekly Update. I hope you enjoy this week’s selection of posts. If you only have time to read one post, make sure that it’s 21+ Easy Ways To Build An Email List. It’s the best post on the topic that I’ve seen in awhile and there’s a comprehensive free download offered.
Summer is on its way! Soon, the days will be longer and we’ll be able to spend more time outdoors doing what we love. I hope you’re enjoying your spring and looking forward to the summer months ahead.
9 Reasons Instagram Will Overtake Facebook from Convince & Convert: “In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate shoring up in that area.”
How to optimize it BEFORE you hit the “publish” button from Spin Sucks: “If you’ve missed the first half of this series, we’ve talked about how to write for humans and how to write for robots. The last piece (next week) will be how to promote your content, once it’s published. For now, let’s work on optimizing it.”
2018 Social Media Marketing Industry Report from Michael Stelzner: “Do you wonder how fellow marketers are using social media? Wondering if you should focus more on ads or bots? In our tenth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you how marketers’ organic activities have changed and what their future plans are with organic and paid social media.”
7 Common Social Media Mistakes Brands are Still Making in 2018 by Dhariana Lozano: “There are general social media mistakes we all know to avoid (like buying followers), but there are many other, less obvious social media blunders you also need to steer clear of. I’ve put together this list of the most common slip-ups I’ve seen in my experience as a social media marketer this year. Are you still making any of the following social media mistakes?”
How to Create a Pillar Page from Content You Already Have by Bob Carver: “Pillar pages can be a great way to boost search performance for the key terms related to the core services you offer. As a quick explanation, a pillar page provides in-depth coverage of a core topic, and is supported by clusters of content. Each piece of content in the cluster links back to the pillar page helping build your authority for the topic with search engines – in fact, it’s recommended that you publish 8-22 pieces of content on your core topic.”
21+ Easy Ways To Build An Email List That Will Skyrocket By 140% In 1 Year from CoSchedule: “A couple years ago, CoSchedule set a goal to hit 100,000+ subscribers. And wouldn’t you know it, we smashed that goal quicker than we could have imagined at the time. The first goal was to reach 40,000+ subscribers by December 31, 2015, which we did by mid-August 2015. The second goal was to hit 100,000+ subscribers by the end of 2016. Today in 2018, it’s a lot more at over 300,000 subscribers. That is absolutely bonkers.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.