Today’s Social Media Weekly Update has beaucoup information you can use to improve your social media skills and grow your business. Instagram is hot so I always have at least one post on that platform. Actually, read them all. They are truly the best of the bunch.
What Happened on Social Media in April: A Round-Up by Ana Bredava: “April was a month of big decisions for social media companies, especially for Facebook and Instagram. The most talked about event was undoubtedly the Facebook F8 developer conference and the keynote speech by Mark Zuckerberg in which he openly announced the new direction the company is taking. And even though Facebook stole most of the headlines (so much so that I almost named this post “Facebook round-up”) other social media networks announced some exciting updates and controversial decisions as well. ”
New Study Shows How People Use Social Media to Grow and Promote Their Businesses by Elaine Fogel: “Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?”
How to Write Powerful Headlines for Your Online Content [Infographic] by Barry Feldman: “I’ve written approximately a million headlines in my time and oh how I love a cool and concise list. So, here and now, I present to you “The A-to-Z Guide to Writing Headlines for Online Content.” If just one of the 26 tips here gives you a good idea for improving your pulling power with headlines, I’ll consider my efforts worthwhile.”
How to Get (Real!) Followers on Social Media in 2019 from Buffer: “One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019!”
Do Instagram Posts Drive Traffic with “The Link is in Our Bio” Strategy? from Social Media Lab by Agora Pulse and written by Scott Ayres: “Unless you are running an ad on Instagram, you don’t have a way to post links in the feed. This frustrates social media marketers longing to drive traffic to a website. Instagram’s only free option to post links is in the bio. But do people really click them when instructed to in posts? Our research in the Social Media Lab will explore the effectiveness of this strategy in this experiment.”
39 Free Tools for Creating Unique Images by Alex York and from Sprout Social: “If a picture is worth 1,000 words, and the average length of an English word is 5 letters, it would take you 35.71 Tweets to tell the same story you could with one shared image on social media. So why wouldn’t you just include an image?”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.