Welcome to this week’s social media update with topics varying from blogging to Facebook to email marketing. I hope you enjoy today’s selection.
6 Great Image Editing Tools For Bloggers (Hint: Most Are Free) by Adam Connell: “There it goes again. Blogger envy. It happens to all of us. You’re reading a post on someone’s blog – the content is good, but the images are what first grabbed your attention. You love the blogger’s sense of design and you can’t figure out why your images don’t look anything like that.”
2017 Social Media Checklist to Boost Engagement by Rebekah Radice: “We all know that social media success doesn’t happen by accident. It’s planned for. But without a roadmap, it’s tough to know what you’re working towards. That’s where a social media checklist comes in. Rather than hopping online without focus, you act on purpose. It becomes your guide and directs everything you post. If you’re ready to better manage your daily social media to-do list, this checklist is what you need. Simple steps that create a process. That process when followed will help blow the lid off your engagement!”
How to Use Facebook Camera Effects to Frame Your Facebook Stories from Social Media Examiner: “Want to visually brand your Facebook Stories (and enable your fans to, as well)? Have you heard of the Facebook Camera Effects platform and its Frame Studio feature? Now you can design a custom frame that overlays your Facebook Stories and you can share it with your fans. In this article, you’ll discover how to use Facebook Camera Effects to create Facebook frames for your business.”
21 Email Marketing Statistics That Will Make You Rethink Email Marketing by Jeff Bullas: “It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal. Top performing marketing departments are seeing 2.5 times the ROI of the average. So what’s the difference between mediocre and mind-blowing results? The short answer is that the top marketers stay ahead of the curve by looking at subscriber studies. So don’t give up on email before you’ve had a long, hard look at the following email marketing statistics.”
How to Use Facebook Live: A Step-by-Step Guide from HubSpot: “Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.
Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.