Today’s Social Media Weekly Update features a lot of information about Facebook. Why? Changes are coming to that platform so expect to see a lot of blog posts about Facebook Messenger ads and chatbots. The post below about email marketing is one of the best I’ve seen so give it a read as well. I hope you enjoy all of the posts. Happy Friday!
8 Ways Your Social Media Content is Annoying Your Audience by Nathan MendenHall: “As marketers, we all tend to think that our content is always great. We provide value in a fun, memorable way, speaking to our audience in a manner that they enjoy. While it would be great if that were true, the sad reality is that if we aren’t careful, our content can do more harm than good. And since both paid and organic success on social media hinges on a high-quality content strategy, it’s important for brands to understand what their audience does and doesn’t want to see.
10 Facebook Messenger Chatbot Contest Ideas & How to Run a Contest with a Facebook Bot by Larry Kim: “Today, I’m going to show you how to run contests with a Facebook Messenger bot to super-charge your contact list growth and generate more leads for your business or clients. Along the way, we’ll check out 10 ideas and contest bot examples to fill your chatbot marketing swipe files.”
10 Expert Tips to Improve Your Facebook Video Marketing by Yam Regev: “Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to video. If you ask most marketers which content dominates on Facebook, they’ll tell you its video. ”
The Beginner’s Guide to Facebook Messenger Ads from HubSpot and by Clifford Chi: “With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue.”
How to create the perfect call to action for your email marketing campaigns from Campaign Monitor: “Is your email click-through rate lower than you’d like? You’re getting everything right. You’re writing great email subject lines, structuring your email for scanners, and writing simple copy that sells. But, for some reason, people still aren’t clicking through to your website to learn more or take you up on your offer. It may be that the call-to-action (CTA) button you are using in your campaigns is letting you down. Read on to see a few samples of outstanding CTAs as well as a few different key aspects that need to come together to create the perfect call to action for email campaigns.
The Anatomy of the Perfect Small Business Instagram Profile [Infographic] by Mark Walker-Ford: “Are you just getting started with an Instagram marketing strategy for your business? Want to craft the perfect Instagram profile users will want to follow and engage with? Fundera share their guide to creating the perfect Instagram business profile in this infographic.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.