Welcome to the Social Media Weekly Update. You’ll find plenty of posts this week to help your business improve its social media and content marketing. Influencer marketing is huge these days, especially on Instagram, so be sure to reach the post from Ad Age. Don’t miss the post by Mark Walker Ford either. In it, he shows which words and phrases will generate the most engagement. There’s something to learn in each of these posts. Enjoy all of them.
Social Media
Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement [Infographic] by Mark Walker Ford: “Are you looking for ways to generate more engagement on social media? Want to encourage your social media followers to take action on your posts? The team from Dog-Eared Social share their social media calls to action in this simple infographic.”
7 Ways to Generate More Social Media Traffic in 2019 by Larry Kim: “Want more social media buzz for your brand or business? Here are my seven best tips for generating more social engagement, and traffic, in 2019.”
Video
5 Ways B2B Businesses Can Use Online Video by Mitt Ray: “Does your business need to create more videos? Looking for creative inspiration for your video content? In this article, you’ll discover five video types to add to your social media content mix.”
Content
51 Tips for Effective and Free Content Promotion by Barry Friedman: “In recent years, I’ve seen a steady increase in the amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction – I regularly hear responses like … ”
How to Make Your Content Less Boring by John Jantsch: “Think about the number of websites you visit on a given week. It’s a lot, right? We spend so much time consuming content online that after a while, it all starts to blend together. Even if your website technically ticks all of the boxes, it will quickly fade into the background if the content is not designed to reach out and grab the viewer. What can you do to spice up your website and make sure it sets you apart from your competitors? Read on, as I offer up some tips to make your content less boring.”
Influencer Marketing
Brand Playbook: How to succeed with influencers from Ad Age: “Influencer marketing, once a sideline for marketers, is now one of the fastest-growing segments of the industry, reshaping both the media and creative sides of the business in recent years.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.
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