As you might expect, I listed four articles on just Facebook. Be sure to at least read the first one by Charlie Warzel. I hope you enjoy all of the posts in this roundup.
Have a great weekend.
5 Business Boosting Lead Generation Tactics You Can Use Today from Blogging Wizard: “As a small business, what’s your end goal? It’s probably the same as any other business: to make more money and to keep growing. And to keep your business expanding and to keep revenue increasing, you need to generate as many leads as possible, right?”
How to Schedule Instagram Posts: The Complete Guide from Buffer: “As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide1. But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. This is where scheduling comes in. Learning how to schedule Instagram posts is one of the biggest time savers and productivity hacks for social media managers today. And what’s more, scheduling your Instagram posts has many benefits.”
How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples) from Buffer: “When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds. Sounds easier? But where do you start?”
How to Drive Traffic With Your Facebook Cover Photo from Marie Page: “Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads.”
How to Choose a Domain Name by Amy Lynn Andrews: “Put some thought into choosing a domain name. The goal of the tips below is not to meet every criteria (that would be impossible), but to give you some guidelines to consider in the process. And then I’ll tell you where to register your domain.”
Blog Posts: Key Writing and Formatting Tips from Content Marketing Institute: “Have you ever seen a blog post and thought, “Wow, this looks really nice”? On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”? Did you even read the second one?”
Facebook in the News
There were a lot of stories published about Facebook this past week; the ones below are among the best I read.
Facebook Has Had Countless Privacy Scandals. But This One Is Different. by Charlie Warzel: “Facebook’s Cambridge Analytica scandal has everything: peculiar billionaires, a once-adored startup turned monolith, a political mercenary who resembles a Bond villain and his shadowy psychographic profiling firm, an eccentric whistleblower, millions of profiles worth of leaked Facebook data, Steve Bannon, the Mercers, and — crucially — Donald Trump, and the results of the 2016 presidential election.”
Now would be a good time for Mark Zuckerberg to resign from Facebook from TechCrunch: “Facebook is at the center of a dozen controversies, and outrage is peaking. The social network has failed again and again at expanding beyond a handful of core features. Doubts of its usefulness, and assertions of its uselessness, are multiplying. A crisis of confidence at multiple levels threatens the company’s structure and mission. Now is the time for Mark Zuckerberg to spare himself the infamy and resign — for Facebook’s sake and his own.”
Mark Zuckerberg’s Reckoning: ‘This Is a Major Trust Issue’ from The New York Times: “For much of the past week, Facebook has been embroiled in a controversy involving Cambridge Analytica, a political consulting firm with ties to Donald J. Trump’s 2016 presidential campaign, and how the firm improperly obtained and exploited personal data from 50 million Facebook users.”
Can We No Longer Trust Facebook? by David Meerman Scott: “There’s a growing #DeleteFacebook movement as well as congressional scrutiny. No, I’m not going to abandon my Facebook accounts like Elon Musk did with the company pages for Tesla and SpaceX. But I am using Facebook a lot less. I used to go to Facebook every day. Now I’m only there a few times a week. Not because of the news but because I find the platform much less useful than I used to.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.