Fitting your online marketing together can feel like a puzzle. There are several moving parts — social media platforms, email marketing, and blogging — and you need to figure out how to integrate them so they create a funnel to your services or products. I hope this week’s posts help you.
24 Email Marketing Statistics You Need to Know: Infographic by Louise Myers: “When it comes to reporting, email marketers need to know their numbers. Perhaps you can probably rattle off open-rates, click-through rates, and ROI stats at the drop of a hat. While it may be annoying to get asked over and over to report on results, justify costs, and show the value of your campaigns, it’s also probably a bit fun. Why? Because when email marketing is done correctly, it’s the top way to get the highest ROI for your marketing dollars.”
How To Format Instagram Posts by Sue Zimmerman: “As more people flock to the visual-first experience of Instagram, it’s important to find ways to make your brand’s account stand out. One easy way to elevate your Instagram strategy is with expertly formatted Instagram descriptions.”
Are You Listening? The 20 Best Social Media Monitoring Tools from Buffer: “All the social media monitoring tools listed below are not arranged in any particular order. They are all great in their own ways and will suit different social media monitoring needs. For example, some are standalone monitoring tools while others have it as a feature within a social media management tool. Some gather individual social media mentions and messages while others analyze sets of social media content and trends.”
How to Design Instagram Stories: 7 Tips to Wow Your Audience! from Later: “Want to design Instagram Stories that wow your followers? It’s not as easy as it looks! If you want to design Instagram Stories that catch the attention of your followers (and make your brand look great), you’ll need to use all the features at your fingertips. With fun, new features being added regularly and all sorts of Instagram Stories hacks available, it’s now easier than ever to create well-branded stories that are sure to impress your followers!”
10 Top Tools for Discovering Amazing Content by Lilach Bullock: “Content discovery tools are essential in any digital marketer’s strategy. They’re important for multiple reasons: they help you keep up to date with all the latest news and trends in your niche, help you find great content to share with your followers, and are also great for inspiration. So in this blog post, we’ll be taking a look at the top 10 tools for discovering amazing content …”
Changes on Social Media
Twitter has new rules on the posting of duplicate information within any 24-hour period. For information on this new rule by Twitter, read this post: “Twitter is announcing major limits on how users and apps can automate tweets, in order to combat spam and political propaganda bots. Developers are now banned from using any system that simultaneously posts “identical or substantially similar” tweets from multiple accounts at once, or makes actions like liking, retweeting, and following across multiple accounts at once. Twitter will remove these options from its own TweetDeck app, and third-party developers have until March 23rd to comply.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.