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Social Media Weekly Update – March 2, 2018

March 2, 2018

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Social Media Weekly Update

There are some interesting posts in this week’s Social Media Weekly Update. Definitely read the post on the new Facebook algorithm, the 11 hot Instagram marketing tips, and how to create videos from blog posts.

Have a lovely weekend, too!

How to Sell More Products With Instagram’s New Shopping Feature from Hootsuite: “Instagram’s latest feature could be a game-changer for marketers of business-to-consumer (B2C) brands. While it’s not currently available to all business (it’s being tested by a select few in the U.S.), “Shopping on Instagram” allows you to tag products in a post. From there, every tagged item leads to a product detail view where potential buyers can learn more.”

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed from Buffer: “The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.”

11 Hot Instagram Marketing Tips from Social Media Experts [Infographic] from Convince  & Convert: “If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master.”

How to Easily Create Videos From Blog Posts by Syed Balkhi: “Want to add more video to your content mix? Have you considered repurposing your blog content into video? There’s no need to spend hours recording video with an expensive camera when you have existing content and access to free tools. In this article, you’ll learn how to use free tools to turn blog posts into videos you can share on social media.”

How To Give Your Business a Complete LinkedIn Makeover in 6 Easy Steps from Hootsuite: “LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. Once seen primarily as a job-seeking tool, the platform now offers a rich media experience that businesses cannot afford to ignore. Many LinkedIn users log in daily just to bask in the knowledge of thought leaders and stay on the pulse of their respective industries.”

Distrust. Discord. Disinterest. These are the 3 reasons for Facebook’s 8% decline in usage from Jay Baer: “Each year, Edison Research and Triton Digital produce the comprehensive and well-regarded Infinite Dial study which probes how Americans use social media, audio services, and other technology. The 2018 edition will be released on March 8, and includes a shocking finding: For the first time ever, usage of Facebook went down.”

Quote of the Week

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.

Frances Caballo Social Media StrategistFrances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.

 

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Frances handles both my Twitter and Instagram accounts. I have found her to be conscientious, creative, and a joy to work with. I give Frances free rein to create content and images for my social media networks and she never disappoints. She’s simply the best in the business.

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Frances Caballo Social Media Strategist

I am a social media strategist and manager who has 23 years of communications experience. If your business wants to deepen its relationships with your clients, gain broader recognition for your services, and improve your presence on the Internet to generate increased revenues, I can help you.

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