Welcome to the Social Media Weekly Update. This week’s posts include information on content strategy, growing an email marketing list, Instagram, and blogging. Enjoy each and every post.
Social Media Content Strategy
How to Create a Social Media Content Strategy by Nathan Mendenhall: “Content is the heart of any social media strategy – neglecting to create valuable and engaging social media content will leave you extremely frustrated with your results.”
6 Tactics to Increase Your Instagram Stories Engagement from Social Media Today: “In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see your posts.”
How to Gain More Subscribers (Even with Low Website Traffic) by Gill Andrews: “What if I told you you could get 2 new subscribers for every 50 website visitors without an extra effort? You’ll go about your day doing client work, writing, taking a nap. But your list will grow, adding at least several new email addresses from people who want to hear from you every day. No popups, welcome mats or slide ups. Wouldn’t it be a dream come true?”
How To Find Your Audience’s Biggest Pain Points from Blogging Wizard: ” Consumers don’t care how great your content and your products are. What they’re looking for are solutions to their problems. As a blogger (and business owner), you’ll see the most growth when you provide solutions to those problems.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.