There’s a plethora of information in this week’s Social Media Update. Buffer always writes stellar blog post so be sure to read their latest installment on Pinterest, and Sue Zimmerman is my go-to expert on Instagram so read her post too.
And, of course, have a great weekend.
16 Copywriting Tips for Facebook Ads and Social Media Posts from Aggregate Blog: “Copywriting for Facebook… Is this even a thing? The potential audience of 2.19 billion monthly active Facebook users suggests that it is. Can bad social media copywriting lower your chances of reaching more potential customers across Facebook’s platform? Yes. It can.”
4 Tools to Find and Manage Influencers by Bill Widmer: “Are you working with social media influencers? Wondering how to vet and recruit influencers? In this article, you’ll discover four tools to manage your influencer relationships.”
Social Media and Customer Service by Irfan Ahmad: ” Did you know that 67% of consumers now turn to social networks (especially Facebook and Twitter) for customer service queries? Social has become a key customer service tool for many businesses. Social customer service enables businesses to provide faster response, and can also help boost brand awareness through increased customer affinity, leading to advocacy on those same platforms.”
Blog design mistakes you are probably making – and how to fix them from Quuu: “Do you have that feeling that something isn’t quite working on your blog? Perhaps your growth isn’t what you expected, or you aren’t finding any leads? It might be because there are blog design mistakes on your site.”
Keyword Research: The Complete Beginner’s Guide from the Blogging Wizard: “As a blogger, I’m sure you’ve come across the term ‘keyword research’. But perhaps you’re not quite sure what it entails? In short, keyword research involves finding the keywords (or search queries) that represent your site and your blog. And once your research is done, you can start optimizing your content for those keywords, so it appears in the top search results.”
Ways to Get More Instagram Followers in 2018 by Sue Zimmerman: “Wondering how to get more Instagram followers? There are a lot of shortcuts out there that promise you thousands of followers, if only for a small fee. Whether it’s bots, which are social automation tools that scroll through your feed to liking and commenting on random posts, or other tricks that are designed to help your following instantly skyrocket, they all promise you overnight results.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.