In this edition of the Social Media Weekly Update, content is the theme. Whether you’re writing your social media posts, blog posts, website content, or a script for your video, it all comes down to the words that you do and don’t use. So I hope you enjoy the posts I collected this past week. I know that I learned from them.
20 Secrets From Strategy Consulting & Persuasion Science To Create Memorable Presentations by Paul Millard: “I am motivated to help people tell remarkable stories, communicate complex information in simple ways, and to teach people how to be memorable. Over the past several years, both through my work and through my research, I have identified many “secrets” of what it takes to create compelling and impactful presentations.”
7 Social Media Content Writing Tips by Melanie Dodaro: “The ever-changing social platform algorithms make it increasingly harder to generate engagement with your social media posts. By applying some simple writing tips, however, you can make your message more appealing to more people.”
LinkedIn Improves Video Marketing Metrics via New Integration with Moat by Andrew Hutchinson: “Video is the best performing content type on all social media platforms, and that includes the professional social network LinkedIn. According to internal data, LinkedIn users are 20x more likely to share a video on the platform than any other type of post – while for paid content, LinkedIn members now spend 300% more time watching video ads, as compared to time spent with static Sponsored Content.”
3 of the Most Common LinkedIn Marketing Mistakes – and How to Fix Them by Virginia Bautista: “Are you making these three common mistakes with your LinkedIn content?
- You “hijack” your own post
- You post on LinkedIn only to promote your self-interest
- You don’t have a LinkedIn content strategy
I’m seeing so many of these kinds of posts in my feeds, so I thought I should share with you why these are mistakes – and how you can fix them. Hopefully, these tips will help you improve your LinkedIn content approach.”
Facebook Adds New Page and Group Ranking Factors into News Feed Algorithm by Andrew Hutchinson: “After announcing a News Feed algorithm update earlier this month, which focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook has now issued an amendment to that update to also add in new ranking signals for content from the Pages and Groups that people are most interested in.”
5 Research-Backed Tips for Effective Video Marketing by Convince & Convert: “… if you are wondering whether video marketing is worth all the effort and investment, then go ahead and put your doubts to rest. Because it’s definitely worth it. The only question is, how do you do it effectively?”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Connect with her on LinkedIn, Facebook, and Instagram.