Welcome to this week’s Social Media Update. If you’d like to have more engagement on Facebook, be sure to read Social Media Examiner’s on how to get more comments. Don’t miss Gil Andrews’ post either.
I wish you a lovely weekend and success in all of your business endeavors.
12 Tips to Optimize Your Blog Posts for SEO Success by Jose Angelo Gallegos: “Panda, penguin, hummingbird. These all sound like cute, harmless critters, right? But if you know anything about SEO, you’ll also know that they’re just a handful of the many, many algorithm updates Google releases every year. SEO feels like it changes every day – once upon a time, you could stuff repeated keywords into your pages, or buy links to boost your ranking, but now its an entirely different story.”
Where Your Brand Is Going Wrong With Paid Social from Convince & Convert: “Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error.”
Quick Tips for Posting Videos on Social Media Like a Pro via Social Media Explorer: “Two things have been taking over everyone’s online attention for the past couple of years: social media and video content. What’s more, the latter thrives on the former.”
3 Ways to Get More Facebook Comments on Your Facebook Posts from Social Media Examiner: “Want more people to comment on your Facebook posts? Looking for ways to encourage meaningful discussion on Facebook? In this article, you’ll find three ways to get more comments on your Facebook page posts.”
Homepage Myth #5 of 6: You need a welcome mat or an opt-in popup by Gil Andrews: “Quick question: How do you feel about your homepage? On a scale from 0 to 10 with 10 being awesome, is it an 8 or more like a lame 5? Well, unless is a 10+, there is room for improvement. Here are 6 things you believe about your homepage that are actually BS (plus the ways to fix them right away).”
9 Simple Steps to Creating an Effective Social Media Strategy from Search Engine Journal and Lisa Buyer: “If you don’t have a social media strategy, you aren’t alone. According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy … Without a strategy, you are gambling. Purposeful and strategic usually wins the social media game. Here’s a step-by-step guide to creating an effective social media strategy.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.