I hope you enjoy this week’s Social Media Update. It’s chock full of wonderful gems to improve your blogging, conversions, and social media marketing.
13 Smart Tips To Supercharge Your Social Media Marketing Strategy from Blogging Wizard: “Social media. It slowly crept into our lives, little by little. Until it was the focal point of our lives. Today, 7 in 10 Americans use social media, compared with only 5% in 2005. Businesses took notice, and social media has since revolutionized the way we do marketing. The benefits are endless with a well-executed social media strategy.”
30 Social Media Engagement Tactics That Will Boost Shares And Conversions by Nathan Ellering: “An engaged following = audience who know, like, and trust you. And that, at its core, is how successful content marketers help fuel sales. Engaging your audience on social media is a great way to build that community of fans for your brand. But… what are some of the time-tested, proven social media engagement tactics that have worked for others? And how can you prove your success when you test them? Read on to find out.”
Communicators are supposed to solve organizations’ troubles, and they’re to do it with limited resources – 25 free digital marketing tools to help by Laura Petrolino: “The life of a communications pro is one that seems to require a daily mix of magic tricks, extreme sport level time management, and creativity. You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. Your passion drives you and allows you to create mountains out of molehills. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. Luckily, in many cases, these resources do exist. You just need to know where to find them.”
How to Research Keywords for Social Media Marketing via Ann Smarty: “Creating an effective social media strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know.”
3 Unique Ways to Make Money with Your Email List by Dana Fiddler: “Many people begin growing an email list because it’s something that everyone says you should be doing. But what exactly are you supposed to do with an email list? How can you monetize from one? If you have an email list, no matter what the size is, you should be thinking of ways to monetize it! Those subscribers signed up because they loved your message and wanted to hear from you. The easiest way to try and make money with your email list is to send out promotions, however, there are other strategies you can use as well.”
Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities by Andrew Hutchinson: “Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.