Welcome to the newest edition of the Social Media Weekly Update. Gil Andrews always writes outstanding posts so don’t miss her newest one on how to create an effective homepage. IGTV is hot on Instagram right now so you may want to read Stanley Meytin’s post on that topic. Finally, be sure to read Dance Tay’s post on how to generate more engagement with your social media posts.
And have a great weekend!
Creating an Effective Homepage: 7 Elements You Shouldn’t Miss by Gil Andrews: “You are smart. Hard-working. Creative. You are tough enough to run your own business. But when it comes to your homepage, you black out. Freeze. Become color blind. You use thousands of colorful images and buttons threatening your visitors with an epileptic stroke.”
4 Email Newsletter Examples and How to Effectively Emulate Them for Your Business from CoSchedule: “Every business owner (or marketer) knows that email marketing is one of the best marketing channels today when it comes to ROI (an average ROI of $38 for every $1 spent). Knowing this, you’ve probably already started your own email list and have worked to grow it. You know the best times to send an email, and have played around with different email marketing ideas to effectively reach your subscribers.”
A Guide to IGTV – How to Post, What to Post and Tips to Help Maximize Your Efforts by Stanley Meytin: “Instagram recently launched its longer form video content play with IGTV, a platform-specific video channel which will focus on promoting the work of content creators, giving them a new way to connect with their fans.
10 Benefits of Social Media for All Businesses by Lucy Render-Kaplan: “No doubt most of you reading this are fully immersed in social media. We live and breathe it. Most of our job is focused around it. But shockingly, to those of us that ride or die with our friends on social channels, there are still businesses on the fence about utilizing the medium, and there are still marketers writing proposals to their superiors trying to convince them of the need to start a social media marketing program.”
10 Ways to Generate More Engagement with Your Social Media Posts by Dance Tay: “Despite the fact that content engagement has dropped by 50% over the last three years, 92% of marketers still feel that social media is important to their business. This is likely because social media marketing has a 100% higher lead-to-close rate compared to traditional outbound marketing methods.”
How to Maximize Your Exposure With LinkedIn Hashtags from Social Media Examiner: “Have you noticed more people using hashtags on LinkedIn? Looking for tips for using hashtags in your own LinkedIn marketing? In this article, you’ll learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for LinkedIn.”
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.