This week’s Social Media Weekly Update includes posts from Viveka von Rosen, Hootsuite, Ahrefs.com, We Are Articulate and Hubspot. Topics range from website redesign to Instagram to SEO keyword strategies. Enjoy the knowledge contained in these posts!
How to Know When to Redesign Your Website from Indie Pixel House: “It’s common practice these days for your potential customers to learn about you from an online source. Whether they find you through social media, online reviews, Google search or word of mouth, they will eventually end up on your website. Which is why it’s more important than ever that your website acts and looks like it actually belongs in the 20th century to help you make the best first impression.”
How to Use Instagram for Business: A Complete Guide for Marketers from Hootsuite: “From the boom in popularity of Instagram Stories, to the recent expansion of advertising opportunities—it’s a good time to be using Instagram for business. How can your business get the most out of Instagram marketing? This post covers everything from getting started and creating a content strategy, to building your brand and boosting results.”
Hall of Fame: The Best Marketing Articles of All Time from Ahrefs.com: “Of the 4 million blog posts published everyday (according to Worldometers.info) Ahrefs Blog collected the best marketing articles in this post.”
‘We want to be top of Google’s search results for [some search term].’ There’s a science to improving your SEO and it starts with a good keyword strategy.”
“At Running Articulate, a tech marketing agency, I hear this a lot. The bad news is that there is no magic trick to getting to the ‘top of Google’ for a given keyword. Anyone who promises otherwise is selling snake oil. And they may be missing the point of a good SEO keyword strategy altogether. The good news is that, over time, great content that answers people’s questions will attract relevant organic search traffic.”
How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic] from HubSpot: “When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it’s worth your time, and let that thought process influence whether or not you press play.”
Automating Your Activity on LinkedIn: The DO’s and DON’Ts by Viveka von Rosen: “While there are several things that can get you restricted on LinkedIn (something other than your name in the last name field, duplicate accounts, explicit content), it has been my experience that most people have their accounts restricted because they automated too many processes on LinkedIn.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.