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Social Media Weekly Update – July 20, 2018

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Welcome to this week’s Social Media Update. If you’re not blogging — and you should be — take a look at Blogging Wizard’s post on how to start a blog. There’s excellent advice and easy to follow strategies in that post. Hootsuite’s post on Instagram hacks is another must read.

I hope you have a wonderful weekend.

How to Sell on Instagram Like the Pros [Proven Tips & Strategies] from Buffer: “By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to grow to $5.4 billion in the U.S. alone in 2018 and $9 billion globally by 2020. Needless to say, Instagram advertising is becoming a huge deal  for Facebook and an even greater opportunity for business looking to diversify their advertising channels and reach new customers.”

How To Start A Blog Today: Everything You Need To Start Writing from the Blogging Wizard: “Have you caught the “start a blog” fever? Maybe you’ve seen those people who make a living blogging about their passion and want to join their ranks. Or maybe you just love the idea of being able to share your thoughts with people from around the globe. No matter what your reasons for wanting to create a blog, I think it’s a great decision! But you might be feeling a bit overwhelmed, right? There’s so much information out there that it can be hard to figure out exactly what you need to do to start a blog. To help you out, I’ve tried to collect everything you need to know about starting a blog in one single place.”

Instagram Hacks: 58 Tricks and Features You Probably Didn’t Know About from Hootsuite: “Master these Instagram hacks and start posting like a pro.”

4 Tips on How to Create More Compelling Blog Content to Boost SEO and Authority by Jose Angelo Gallegos: “Long gone are the days where you could bash out a 500-word blog post spread across three paragraphs and see success – with more than two million blog posts being published every day, it’s more important than ever to create something amazing, and which, ideally, exceeds reader expectations.

12 Ways to Boost Brand Awareness on Social Media  from SproutSocial: “Social media doesn’t feel very ‘social’ when you’re just another face in the crowd, does it? And then we look at the likes of GoPro, Wendy’s or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance. The reality, though? If you’re struggling to stand out as a brand, you’re definitely not alone. No, seriously.”

Quote of the Week

“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.”Bryan Weiner, CEO at Digital Agency 360i

 

Frances Caballo Social Media StrategistFrances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.

 

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“When Frances Caballo took over as Social Media Manager for Women’s Nat’l Book Association-San Francisco Chapter in 2012, our website stats doubled each year! Her work on our Facebook and Twitter accounts and as Blog Editor for the website increased traffic threefold and directly contributed to the success of our fundraising events while attracting new members.”  

Author & Editor Kate Farrell, President of the Women’s National Book Association-San Francisco Chapter

Frances Caballo Social Media Strategist

I am a social media strategist and manager who has 23 years of communications experience. If your business wants to deepen its relationships with your clients, gain broader recognition for your services, and improve your presence on the Internet to generate increased revenues, I can help you.

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