There’s a lot to like in this week’s Social Media Update. Be sure to read Hootsuite’s Instagram guide and Later’s 22 hacks. The post on Pinterest is also a gem.
We are definitely in the hot days of summer. Hope wherever you are that you’re finding a way to stay cool!
The 2018 Instagram Hashtag Guide—How to Use Them and Get Results from Hootsuite: “If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would if you didn’t have any. Why? Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (e.g. #NoFilter, #WorldCup)—categorize content and make it more discoverable. Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with it.”
5 Tips on How to Run a Successful Instagram Contest by Larry Alton: “The visual-based network now has 800 million monthly active users, and is the fastest growing social network, while its range of tools and options also continues to rise, diversifying the platform’s offering. Instagram Stories now has 400 million daily active users, while there are also more advanced direct messaging options, and IGTV, the app’s video-specific offering.”
Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business from Buffer: “Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Along the way, that initial partnership has blossomed into a team of coffee and community enthusiasts, whose faces feature regularly on their social media platforms.”
How to Build a Personal Brand with Content Marketing by Melonie Dodaro: “With consumer trust in corporate brands at an all-time low and an increasing distrust of online advertising, personal brands are at an advantage. The Internet has made it easier for people to build their own online communities through marketing methods based on trust, value, and reciprocity.”
Secrets to Pinterest Success from 3 Top Influencers from Hootsuite: If you’re anything like the 93 percent of Pinterest users who use the social media platform to plan purchases, you can’t really remember. Pinterest is the number one shopping destination for millenials, which also makes it a go-to network for top social media influencers. As a leading driver of website traffic, an online shopping hub, and a powerful search engine, these influencers know that Pinterest is much more than a fun social network—it’s an unbeatable business tool.”
22 Instagram Hacks You Wish You Knew Sooner by Later: “If you’ve ever needed some Instagram hacks but didn’t know where to look, well, you’ve come to the right place! Maybe you’re wondering how to add line breaks to your Instagram bio? Or how to zoom in and out while recording an Instagram story? Or even how to respond to Instagram comments faster? Whatever your need, in the following post, we reveal 22 Instagram hacks and tips to help you get more from your Instagram marketing.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.