Welcome to this week’s edition of the Social Media Update. There seems to be something for everyone in this week’s post. You’ll find information on Pinterest marketing, LinkedIn, Facebook contest rules, and how to monitor your social media. What’s not to like?
I hope you enjoy the posts and that you have a fantastic weekend.
How to Create a Pinterest Marketing Strategy that works for You by Kate Ahl: “In the last podcast episode, we dove into how to make Pinterest work for your business. If you’re struggling to find your groove while creating your profile, boards, or pins, go back and listen to that episode. That will give you a really good foundation to jump into this week’s episode, where we’ll focus on how to create a Pinterest marketing strategy.”
LinkedIn Unveils New Additions to Company Pages, Including Employee Insights from Social Media Today: “A few months back, LinkedIn announced an overhaul of its company pages, which included improved management capacity via mobile device and new options to utilize a variety of file types within your business updates. Part of that change also saw LinkedIn upgrade its back-end systems which support company pages and groups. That means that, in future, the platform will be able roll out updates faster, and facilitate better integration between its various tools.”
New Report Shows Nearly a Third of Americans Interact with Social Media Content 10+ Times a Day by Elaine Fogel: “There are more than 2.7 billion social media users worldwide, representing around 35% of the worldwide population. And with more users coming on board every year, it’s important for organizations to stay abreast of their target audiences’ habits.”
12 of the Best Social Media Analytics Tools (and How They Can Help Your Business) by Aleh Barysevich: “Analytics is at the core of any marketing strategy, and social media marketing, of course, is no exception. Quite the opposite – digital marketing, with its array of platforms, ad and promotional options might actually require more measurement and analysis than any other marketing activity.”
8 Facebook Competition Rules You Should Never Ignore from ShortStack: “To keep your Facebook Page compliant, you need to make sure that you adhere to all of Facebook’s competition rules. Go over this list before you launch your next contest to ensure that you get the exposure you want without risking your account.”
How to Make Your Web Copy Suck Less (Very Specific Advice) by Gill Andrews: “Why is there so much boring blah blah on your website? I’m not trying to mock you. I’m genuinely curious. How do I know? I have 2 bookmark folders in Chrome. One called “Website examples: Bad” and another, “Website examples: Good”. I used to bookmark business websites I come across among my new subscribers, LinkedIn connections, Twitter contacts, etc.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.