I hope you enjoy this edition of the Social Media Weekly Update. Be sure to read the two stories about Facebook, the first from Wired and the second one from Mark Schaefer. The Search Engine Land post on Google is the third must read this week. Enjoy!
The 10 Content Marketing Commandments for 2018 from Convince & Convert: “Content marketing success is more elusive than ever. More competition. More cynicism from audiences. Artificial intelligence and robots being used to create hyper-relevant, just-in-time content. This game isn’t easy. Our consulting team helps big brands figure it out and make content marketing succeed disproportionately. And if we can help you, let’s talk.”
Facebook Tweaks Newsfeed to Favor Content from Friends, Family from Wired: “In November, Facebook CEO Mark Zuckerberg started sprinkling a new phrase, or perhaps a new idea, into his quarterly call with investors. “It’s important to remember that Facebook is about bringing people closer together and enabling meaningful social interactions,” he said. Research, he continued, demonstrates that interactions with friends and family on social media is particularly “meaningful.” The goal of his service is to “encourage meaningful social interactions” and to connect in ways that lead to “meaningful interactions” and let us “build meaningful relationships.”
SEO trends and Google changes to expect in 2018 from Search Engine Land: “Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond: “[We] hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.”
Don’t panic. The Facebook announcement is no big deal from Mark Schaefer: “An open letter from Mark Zuckerberg announcing changes to the Facebook news feed was regarded as a bombshell by most social media marketing thought leaders. Mike Stelzner called this the “end of days” for marketers, Jon Loomer referred to the market “hysteria” this is creating. The fact is, this letter from Zuckerberg is cryptic and we truly have no idea on how this is going to impact businesses long-term. But I’m going to provide an argument as to why I think this “apocalyptic” vision of the Facebook marketing future is a vast over-reaction. Let’s look at the data.”
3 Easy Ways to Create Instagram Ads by Kristi Hines: “Wondering how to easily create Instagram ads? In this article, you’ll discover three easy ways to create Instagram ads.”
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Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.