Welcome back to the Social Media Weekly Update. This week’s roundup captures the latest thoughts on LinkedIn, email marketing, and Facebook ad errors. Plus, there’s more. I hope you enjoy the compilation of blog posts below.
Enjoy your weekend, too!
7 Simple Tips to Help Grow Your Email List by Brad Friedman: “Your email marketing campaign will only be as good as the list you’ve compiled. When you first start out (and even after you have a good list), it can seem challenging to grow your sign-ups, however you can’t give up. The better, and bigger, your list is, the more successful your business will be.”
20 LinkedIn Tips to Help Boost Engagement by Brad Smith: “Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.”
6 Common, Budget-Killing Facebook Ad Errors (and How to Correct Them) by Nathan Resnick: “Are you hurting your own advertising budget in easily-preventable ways? If you’re not paying attention to the pitfalls of Facebook advertising, you might be. Facebook advertising is one of the best ways for you to bring attention to your business. At the moment, Facebook holds more than one in five digital advertising dollars in the United States.”
8 Types of Social Media Posts that Your Business Should Avoid [Infographic] by Mark Walker-Ford: “Are you looking for ways to improve your social media strategy in 2019? In order to maximize your performance, a key is obviously to avoid posting content that will make people unfollow you – but in order to that, you need to know what types of posts most annoy your audience.”
How Many CTA Buttons Should You Put On Your Homepage? by Gill Andrews: “Some business owners can’t have enough of these colorful buttons. Others lie sleepless at night trying to select a single call to action to star on their homepage. Neither approach is good because it’s not about a number. There is no definite answer here that will work for every website.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.