Enjoy this week’s best post in the latest edition of the Social Media Weekly Update. If you only read one post, make sure you read the first one from Blogging Wizard.
The Definitive Guide To Getting Google Sitelinks from Blogging Wizard: “As a marketer, you know the importance of strong search engine rankings. This is how you get highly targeted organic traffic for months and even years on autopilot. While rankings are important, you also need more people to click on your sites in search engine results.”
7 Steps in Creating a Winning Social Media Marketing Strategy in 2018 from Sprout Social: “Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line.”
17+ Social Media Marketing Predictions for 2018 From the Pros from Social Media Examiner: “Are you wondering how social media marketing will change this year? The social platforms are constantly changing, and that means marketers need to change as well. To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.”
How to Create the Perfect Facebook Ad in Minutes from Hootsuite: “It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats. In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things we’ve learned at Hootsuite running paid social advertising campaigns.”
8 Top Social Media Scheduling Tools for 2018 & Beyond from Sprout Social: “Marketers need all the shortcuts they can get. And that’s exactly why social media scheduling tools are so valuable. When coming up with your social media strategy for 2018, consider what you can do to be more efficient. Having the right scheduling tools on deck can help you save time and push out more content to your audience.”
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Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.