I have another edition of the Social Media Weekly Update for Business for you. And this one is chock-full of great information. From Instagram to blogging to the persnickety Facebook algorithm, you are bound to learn a few things. I know that I did. Enjoy!
30 Instagram Stats Every Business Should Know in 2019 and Beyond by Mark Walker-Ford: “Are you considering investing some of your marketing budget into Instagram? Want to know if the platform is a good fit for your business?”
This is How the Instagram Algorithm Works in 2018 from Later and by Lexie Carbone: “How does the Instagram algorithm actually work? It’s a question that’s caused a lot of confusion (and frustration!) for business on Instagram since the controversial move away from a chronological feed. It seemed the Instagram algorithm was making it harder than ever to reach target audiences, get more followers, and improve engagement on your posts. But the good news is that once you understand how the Instagram algorithm works, you can use it to build a killer Instagram strategy, and continue to grow your account!”
How To Define Your Target Audience And Create Your First Audience Persona from Blogging Wizard: “When you’re starting a new blog, most of the standard advice revolves around choosing your niche. And that’s OK. It’s a valid exercise. But it’s not the only thing to consider. You have to think about who is going to read your blog content; i.e. your target audience. In this article, you’ll discover why you need to define your target audience and how to create your first audience persona. Ready? Let’s begin.”
Social Media Usage
5 Things You Need To Know About Posting On Social Media On Weekends from The Social Marketers: “I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind this is that people are not that interested in “work-related” content on weekends.”
5 Data-Backed Social Media Trends for 2019 [Infographic] by Aleh Barysevich: “Even if you’re constantly active on social media, or consistently engaged in social media marketing, it can be difficult to stay on top of the latest trends and usage shifts – which you really need to know in order to align your strategy accordingly.”
Social Media Usage Statistics for 2019 Reveal Surprising Shifts from Convince & Convert: “2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.”
How the Facebook algorithm works and ways to outsmart it from SproutSocial: “The Facebook algorithm often feels like a mystery, doesn’t it? And as a result, brands are rightfully concerned about their presence on the platform. Even if you haven’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. But Facebook algorithm changes don’t necessarily signal trouble for brands.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can have and establish your authority and expertise in your field. Connect with her on LinkedIn and Instagram.