Welcome to the Social Media Weekly Update. This week’s round-up is heavy on websites but also includes two posts on email marketing and one on content marketing. There’s a lot to learn from this week’s experts.
How To Create Personalized Emails That Engage And Convert from Funnel Overload and by Sola Kehinde: “Unlike generic emails blasted out to your entire list, personalized emails are created for a specific group of people, or a segment of your list, based on information and data you have about them. Information like their names, gender, purchase history, geographical location, browser history, and so on. Though meant for a group or a segment, personalized emails are written with one person in mind.”
The Tools And Plugins You Need To Use The Content Upgrade Technique from Blogging Wizard: “You want more email subscribers, right? More subscribers means a bigger list. And a bigger list means a bigger audience to promote your content and offers to. Maybe you’ve been struggling to build an email list with incentiveless email-optin forms. Or maybe you’re still on the fence about even jumping into this whole email marketing thing. No matter where you’re starting from, this post can help you out.”
7 Reasons Why Your Website Isn’t Converting Views Into Sales by Gill Andrews: “So, you’ve got yourself a nice website. You thought that now when you built it, they’ll come in packs throwing money at you. But your website isn’t converting, and you don’t know why. Welcome to the life of online business owner! Selling through your website is hard.”
Tips for Getting Your Audience to Stay on Your Website Longer by John Jantsch: “You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you.”
11 Reasons Your Website Speed Is Killing Your Social Media Marketing by Nathan Mendenhall: “Often the responsibility for a social media marketing campaign’s success is placed on the social media advertising techniques and content alone without giving proper consideration to the user experience after clicking through to the website. The fact is – you can flawlessly execute the best social media marketing campaign ever, but if your website is slow to load, you won’t get users to convert. Period.”
3 Reasons Why Nobody Is Reading Your Content (and What to Do About It) by Sujan Patel: “Do you hear crickets when you publish new content? It’s easy to get discouraged, burned out, or even feel like quitting if traffic or engagement doesn’t materialize, especially if you’ve poured your heart and soul into creating a piece of work you’re truly proud of. Nearly all content creators struggle with gaining readership at some point in their careers; but despite what you may think now, there are solutions to this problem.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.