I hope you enjoy today’s edition of the Social Media Weekly Update. Once again, my roundup is heavy with Instagram posts from the week but there’s also information about Blogging and LinkedIn. I hope you enjoy all of them.
The Life-Changing Joy of Tidying Up Your Writing by Ann Handley: “This essay in today’s newsletter is shorter + sweeter + more tactical than most. Not because this week is Valentine’s Day, but because I’ve been obsessed with Marie Kondo’s Netflix show, Tidying Up. Marie has become my constant internal companion this past week or so. You’ve heard of the show, right? It’s a reality show in which the Japanese lifestyle brand-slash-person ransacks people’s homes. She sifts and sorts, and she fills massive trash bags with stuff that doesn’t ‘optimize joy.'”
A 9-Step Process to Writing More Effective Blog Posts by Amy Wright: “Writing a blog post is one of those things that sounds easy until you try it – particularly when you’re an expert in your field. You want to share your knowledge and expertise, but you also need to produce a post that will strengthen your reputation and expand your network. That’s a lot of pressure, there’s a lot of different elements to get right.”
LinkedIn Launches its Own Variation of Live-Streaming Called ‘LinkedIn Live’ by Andrew Hutchinson: “As reported by TechCrunch, live video tool – called ‘LinkedIn Live’ – will provide another option for video content on the platform, which, since LinkedIn launched it’s native video tools back in August 2017, has grown to become the most engaging content option available to users. The video feature will give regular members and businesses additional, immediate capacity to share from conferences, product announcements, conduct Q&As and more.”
The Best Ways to Use Instagram’s Video Options in Your Marketing Efforts by Stanley Meytin: “If you aren’t using all of Instagram’s features to promote your business, then your campaign efforts likely aren’t reaching their potential. More and more businesses are using Instagram’s various video options to expand their brand. And they’re reaching a much larger audiences as a result. Simply posting photos of your products is not enough anymore – if you aren’t utilizing videos as well, you could find that your brand will get lost among those who’ve taken the time to focus on diversifying their content approach.”
3 Ways to Improve Instagram Engagement by Brit McGinnis and from Social Media Examiner: “Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram.”
The Definitive Guide To Instagram Hashtags from Blogging Wizard and by Olga Rabo: “You know you need to use Instagram hashtags, but aren’t really sure how? Want to learn EXACTLY how to research hashtags that are tailored to your specific account? This extensive Guide to Instagram Hashtags in 2019 will teach you how to create an effective hashtag strategy that will boost the reach of your posts and ultimately help you gain more followers.”
Frances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.