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Social Media Weekly Update – February 1, 2019

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Social Media Weekly Update

Welcome to this week’s Social Media Update. There’s a lot to like in the blog posts I found for you. Be sure to look at Andrew Hutchinson’s infographic on marketing trends for this year and Lilach Bullock’s post on how to develop a social video strategy. It’s stellar.

12 of the Best Social Media Analytics Tools (and How They Can Help Your Business) by Aleh Barysevich: “Analytics is at the core of any marketing strategy, and social media marketing, of course, is no exception. Quite the opposite – digital marketing, with its array of platforms, ad and promotional options might actually require more measurement and analysis than any other marketing activity.”

Learn From the Best: 8 Inspiring Content Marketing Examples from Content Marketing Institute: “People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants, so to speak.”

7 Digital Marketing Trends That Will Rule 2019 [Infographic] by Andrew Hutchinson: “As we near the end of the first month of the new year, you’ve no doubt read through a range of predictions and analysis posts mapping out the probable digital marketing road ahead.”
25 Free SEO Tools to Help Your Website Rank Higher on Google [Infographic] by Mark Walker-Ford: “Even with the broader focus on social media marketing, search engine traffic remains critical for most brands, and optimizing for discovery is a key consideration. Google’s estimated to facilitate more than 3.5 billion searches every single day, presenting significant opportunity to connect with interested consumers at the right time in their buying journey.”
8 Effective WordPress Security Plugins And Tools To Keep Your Site Safe from Blogging Wizard: “You know that it’s a nasty world out there with malicious actors just itching to get their dirty hands on your WordPress website. You also know that you should probably be doing “something” to keep your WordPress site safe from all those baddies.”
How to Develop a Social Video Strategy: Tips and Tools from Social Media Examiner and by Lilach Bullock: “Need to add more video to your marketing? Wondering how to use video strategically? In this article, you’ll discover tips and easy-to-use tools that will help you incorporate video into your marketing campaigns.”
Frances Caballo Social Media StrategistFrances Caballo is an online marketing consultant and the author of six books on social media. Click here to schedule an appointment with her. Writing a book can serve as the best possible business card you can possibly have and establish your authority in your field. Once you publish your book, learn to market it by visiting my other website, SocialMediaJustforWriters.com.

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"Frances has extensive experience, exceptional writing skills, and grasps the potential – and necessity – of incorporating social media marketing in your organization’s communications plans.  She will help your organization find economical and effective solutions for your most pressing needs and help you to increase your digital footprint. "

Deborah Hunt Owner of Information Edge

Frances Caballo Social Media Strategist

I am a social media strategist and manager who has 23 years of communications experience. If your business wants to deepen its relationships with your clients, gain broader recognition for your services, and improve your presence on the Internet to generate increased revenues, I can help you.

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