Enjoy this week’s Social Media Weekly Update with posts on Facebook, blogging, influencer marketing, and how to build strong business relationships.
10 Facebook Live Tips to Follow Before, During and After Your Broadcast from Sprout Social: “What better way to display your brand’s human side to your customers than to showing the people behind your company? The arrival of Facebook Live changed the playing field for content development in the online world. More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If that wasn’t compelling enough, Facebook Live videos experience three times the engagement of typical videos shared on social media, with millions of users tuning in around the world.”
How To Prepare For A New Year Of Blogging from Blogging Wizard: “For most bloggers, December is the month where traffic starts to nose dive. After all, it is the holiday season. It’s a time to reflect on the events of the past year, and spend time with loved ones. With traffic nose diving, you could publish less content towards the end of December – especially considering your posts may not get the traction they deserve. Makes sense, right? But that doesn’t mean you should stop working on your blog entirely.”
How to Create Your Promotional Calendar (The New Year Planning Episode) by Amy Porterfield: “[Podcast] This episode is meant to be your goal-setting workshop in a box – I’ve got everything you need to plan for 2018: How to do it, the questions to ask, and plenty of examples to inspire you to take action.”
Influencer Marketing Now and a Look into the Future by Shane Barker from the SEMrush Blog: “You have seen how influencer marketing has helped different kinds of brand and businesses. Start-ups like Daniel Wellington have used influencer marketing to build themselves from the ground up. Through influencer marketing alone, the brand was able to sell their millionth watch within just three years. Top brands like Adidasare also using influencer marketing to further expand their growth.”
2017 Comms Report: Challenges and Trends from Earned Media Rising: “From analytics to content, results from the recent Cision®/PRWeek global survey shed light on the steps necessary to elevate comms’ standing in the C-suite.”
5 Lessons for Building Stronger Business Relationships from Convince & Convert: “Paul Teshima knows about networking. A co-founder of Eloqua, Paul is currently the CEO and co-founder of Nudge.ai, an AI-powered networking platform that shows you not just the number of connections you have, but the strength of your relationships, too. Nudge.ai literally “nudges” you when there’s a sales opportunity you’re probably overlooking.”
Quote of the Week
Frances Caballo is a social media strategist and manager and the author of six books on social media. Click here to schedule an appointment with her.Interested in marketing a book you wrote? Visit Frances at SocialMediaJustforWriters.com.